Taste preferences of pear consumers and opportunities to diversify the range Subscribers

Taste preferences of pear consumers and opportunities to diversify the range

Taste preferences of pear consumers and opportunities to diversify the range
Summary A A
LinkedIn's logo Twitter's logo Facebook's logo

The Poire COCO project studied consumer preferences in adults and young people aged between 10 and 18, in order to help match the range of pears currently available to consumer expectations. The case of crisp pears was studied in particular, providing information on the consumer satisfaction of this "novel way of consuming pears".

Published 01/09/2024

Estimated reading time: 9 minutes

A diversified pear range that is being restructured

The pear sector is at a turning point, raising questions and concerns for all those involved. In France, pears are the third largest fruit crop in terms of volume, after apples and peaches-nectarines. Production in the sector fell steadily between 2000 and 2016 (FAO, 2020), but is now stable. Pear orchards are ageing and need to be renewed, in a sector where varietal innovation is relatively low.

However, the context is currently changing, with the breeding of new selections, the creation of 'club varieties' and increasing economic value, stimulating renewed interest in pear production and encouraging tree fruit growers to plant pear trees again (Delgado, 2019; Florens, 2017). This dynamic is all the more important given that France is not self-sufficient and imports 40% of the pears consumed (Agreste, 2020). French consumption is estimated at around 3 kg per person per year, with two-thirds of households buying pears at least once a year (Serrurier, 2021).

This content is reserved for logged in customers.